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The Former House

AEP colorful brand pattern

The Former House

An iconic town staple turned passageway, the Former House transforms into a destination—welcoming guests with an experience that is bookended by both antiquity and adventure. A contemporary take on a historical cornerstone, The Former House brings to decade the lost comfort and calm that slows the bustling intersection of Eufaula and Broad Streets. It is a celebrated revival that turns traditional stylings from yesteryear into an sublime, hip aesthetic.

Ashley Ewing Parrott was engaged in late 2020 to assist ownership in the adaptive reuse of a series of buildings in downtown Eufaula, Alabama. AEP set out to create a property that strikes a balance between preserving the original character of the structures and the owner’s modern aesthetic. This impressive restoration is scheduled to open in late 2025 with a Tribute Portfolio affiliation. Utilizing the full suite of development services offered by AEP, The Former House promises a long overdue respite for locals and savvy travelers alike. A list of services performed by AEP Consulting is outlined below.

  • Concept creation
  • Site planning
  • Affiliation negotiation
  • Team selection, contract negotiation and onboarding (including ID, procurement, branding, art etc.)
  • Owner representation and creative direction
  • Coordination with Tax Credit Consultant
  • Brand creation including strategy, website development and training in partnership with The Saturday Crowd
  • Interior and exterior signage direction
  • Interior and exterior styling
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