Being the best advocate for ownership means thinking like an owner.
Ashley Ewing Parrott brings over 15 years of experience in lifestyle and boutique hospitality — spanning development, operations, and global brand leadership at the world's largest hotel company, and now as the founder of AEP Consulting. Having sat on all sides of the table, she brings a rare combination of strategic insight, cross-disciplinary thinking, and deep industry relationships to the decisions that define a project. Her work is rooted in one thing: guiding ownership through the decisions that matter most.
The 30,000-foot view down to the smallest detail, at the same time. We hold the full development picture — the strategy, the market, the vision — without losing sight of the things that make or break the guest experience.
No two owners, visions, or properties are the same. Every project is approached with a clear understanding of its market, opportunity, and long-term goals. The process is built around the project, with a focus on making the right decisions early and establishing a strong foundation from the start.
Strong concepts require follow-through. We remain engaged well beyond early planning, ensuring that the original vision and strategy are carried through as the project takes shape. From initial direction to final delivery, we help maintain alignment so the outcome reflects what was intended from the beginning.
Great hotels are built by great teams. Our job is making sure those teams are the right ones, moving toward the same vision, with someone at the center keeping it all aligned. We’re not just in the room; we’re the reason the room works.
Led by Ashley, supported by the best in the business. Every phase is backed by a hand-selected network of vetted specialists across every discipline — the right people, for the right project.
