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The Wayback

AEP colorful brand pattern

The Wayback

The Wayback is a fun and funky conversion in Pigeon Forge, Tennessee. Inspired by the freewheeling lifestyle born in the 60s, find the modern vision of an old-fashioned good time and sink yourself into an always-sunny take on a mountain getaway. The Wayback features a taste of nostalgia—full of captivating local color and character—with all of the modern amenities that create a carefree atmosphere. More boardwalk bungalow than mountain lodge, this funky Tennessee getaway delivers sunny vibes year-round, where Palomas come poolside and cat naps come easy. At The Wayback, eccentricity is everything, and vacation mode is always on.

Ashley Ewing Parrott was engaged in late 2020 to assist ownership in reimagining the dated exterior corridor property formerly known as Island Drive Lodge. With a goal of creating a lively, design forward oasis, AEP set out to test her process in partnership with ownership. Utilizing the full suite of services through the development process, The Wayback opened in 2023 with a Tribute Portfolio affiliation and tremendous buzz. A list of services performed by AEP Consulting is outlined below.

  • Concept creation
  • Site planning
  • Affiliation negotiation
  • Team selection, contract negotiation and onboarding (including ID, procurement, branding, landscape etc.)
  • Owner representation and creative direction
  • Brand creation including strategy, website development and training in partnership with The Saturday Crowd
  • OS&E specification
  • Interior and exterior signage direction
  • Interior and exterior styling
  • Retail curation and specification
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