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Rocky Waters Motor Inn

AEP colorful brand pattern

Rocky Waters Motor Inn

Opening in early 2024, Rocky Waters Motor Inn is a charming, historic property perched on the bank of Little Pigeon River in Gatlinburg, Tennessee. Rocky Waters is not only an elevated escape beloved by generations, but a modernized exhibition of the stories within its walls. Aimed at those looking for non-traditional, yet classic, outdoor respite. Rocky Waters is the heartfelt host, welcoming guests to its magnificent surrounds. Unmistakably cozy, guests will feel welcomed as though they’ve graced these halls before, a pleasant surprise of approachable luxury, comfort and ease.

Ashley Ewing Parrott was engaged in late 2020 to assist ownership in reimagining the well-loved and worn exterior corridor property. With a goal of honoring the heritage of Rocky Waters while introducing a new level of modern mountain luxury, they set out to create a property unlike anything Gatlinburg had seen. Utilizing the full suite of development services offered by AEP, Rocky Waters has transformed into a highly-anticipated destination for luxury travel in the heart of the Smokey Mountains. A list of services performed by AEP Consulting is outlined below.

  • Concept creation
  • Site planning
  • Team selection, contract negotiation and onboarding (including ID, procurement, branding, art etc.)
  • Owner representation and creative direction
  • Brand creation including strategy, website development and training in partnership with The Saturday Crowd
  • OS&E specification
  • Interior and exterior signage direction
  • Interior and exterior styling
  • Retail curation and specification
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